Here's the second of a very cool series of advertisements from Virgin media, that I was fortunate enough to be a part of. The amazing team of creatives and hard-workers at So! Animation are responsible for this one, just like the Mick Hucknall "KWACCS" advertisement aired last month in England (as well as more to come...). They did a great job and are a great team to work for.
I got to design and help create the characters, from start to finish. Here you can see some sketches and versions of the design for the to-be animated Melanie Brown (aka Mel B, aka Scary Spice). I offered a few versions of each character and some revisions, based on the team of creators and writers at the Y&R agency, responsible for this campaign. This will air in theaters (HD!) later this month. It really was a fun process, and you can see the result is just as fun:
PS- It was great to work with Ed Steckley on this one: can you see other influences (for those that know me or Ed) or art that Ed and I collaborated on? Maybe on the walls? hehe.